Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

Front Cover
Harvard Business School Press, 2007 - Business & Economics - 177 pages
9 Reviews
Business leaders need bold strategies to stay relevant and win. InBig Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalised small think—the inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling.

Drawing on years of advising corporate leaders on creativity and strategy development, Schmitt explains how to infuse fresh thinking into the planning process. Through his commentary on the Trojan War, the film Fitzcarraldo, and the composer Gustav Mahler, Schmitt uncovers the essence of bold leadership and the levers of revolutionary change. Abundant examples from Apple, Whole Foods, MySpace, IBM, General Electric, the Metropolitan Opera, and the Bill and Melinda Gates Foundation to name a few, show big think strategy in action.

Tested by daring executives in a diverse range of industries, the practical ideas and tools in this book will help you leverage bold ideas in your strategic planning and position your firm uniquely for lasting market relevance and success.

From inside the book

What people are saying - Write a review

User ratings

5 stars
3
4 stars
2
3 stars
3
2 stars
1
1 star
0

Review: Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

User Review  - Bassel - Goodreads

it was an amazing book, offering some different angle on how to re-invent the strategy of business. Read full review

Review: Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

User Review  - BLACK CAT - Goodreads

Business cases/examples. Read full review

Contents

Acknowledgments
Big Think
the Trojan Horse
Copyright

8 other sections not shown

Common terms and phrases

About the author (2007)

Bernd H. Schmittis a professor at Columbia Business School in New York. His best-selling books, including Customer Experience Management, have been published in 16 languages worldwide.

Bibliographic information