Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

Front Cover
Harvard Business School Press, 2007 - Business & Economics - 177 pages
Business leaders need bold strategies to stay relevant and win. In Big Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized small thinkthe inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling.

From inside the book

Contents

Sourcing Ideas
25
3
31
Evaluating Ideas
59
Copyright

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