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The creative process
Word and image
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advertising agency advertising concepts Alexey Brodovitch analysis analytical phase appeal art director association avant garde called chapter Clay Felker client color concept approach constraints contemporary continuity copywriter corporate identity create creative process creative solution creative team design concept design process design solutions designer's developed diagram diagraphics dimensional direction Doyle Dane Bernbach editorial example experience feature film final Freud George Lois graphic design grid headline Helmut Krone Herb Lubalin humor identification programs illustrations important influence information design intuitive Julian Koenig Lateral Thinking layout logical logotype London Milton Glaser mind Ohrbach's Olivetti package painting Paul Rand persuasive photographs Picasso Pictograms play poster preconscious presentation Professor Longhair promotion reader response result sandwich format Saul Bass sketches sometimes space strategy style symbols talent Tangram television thought trademark typographic unconscious unique verification visual Vodka Volkswagen Volkswagen advertisement William Bernbach Wolfschmidt York magazine