Power Play: Sport, the Media, and Popular Culture

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Longman Publishing Group, 2000 - Social Science - 244 pages
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Examines the link between three key obsessions of the 20th century, the media, sport and popular culture as the author explores a wide range of sports, as well as, other important side issues including nationalism, gender, race political economy and consumption. Topics covered include; the history of media in sport; television, sport and sponsorship; why sport matters to television; sports pages, journals & literature; fans and the audience; and sport in the 'New Media Age'. For those interested in media and sport.

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Contents

A History of Media Sport
22
Television Sport and Sponsorship
46
Why Sport Matters to Television
67
Copyright

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