Power Play: Sport, the Media and Popular Culture
Examines the link between three key obsessions of the 20th century, the media, sport and popular culture as the author explores a wide range of sports, as well as, other important side issues including nationalism, gender, race political economy and consumption. Topics covered include; the history of media in sport; television, sport and sponsorship; why sport matters to television; sports pages, journals & literature; fans and the audience; and sport in the 'New Media Age'. For those interested in media and sport.
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A History of Media Sport
Television Sport and Sponsorship
Why Sport Matters to Television
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advertising arena argued Arnold Palmer athletes audience BBC radio BBC's become boxing Britain British broadcasting broadsheet BSkyB Celtic channels Chapter clubs commentary commentator commercial competition corporate coverage of sport cricket Cup Final discourses economic England English entertainment ethnic Euro 96 European film football football World Cup gender Glasgow global groups highlighted historical ideological important increasingly industries interest international sport involved Ireland League male Manchester United masculine match media sport million narrative newspaper Nigel Benn Olympic particular pay-per-view play players political popular culture Prince Naseem Hamed produced programme promotional race radio relationship between sport role rugby rugby union satellite Scotland Scottish Sky Sports snooker social society sponsors sporting events sporting press sports coverage sports journalism sports rights sports stars supporters Tartan Army tele televised sport television coverage tion tournament traditional transformed viewed viewers wider women women's boxing World Cup