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Saved from Oblivion: Documenting the Daily from Diaries to Web Cams
Limited preview - 2004
Impact of Technology
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advertising anchor AP style AP Stylebook ASCs audio Bill Davis broadcast campaign chapter Chick-fil-A client commercial communication consumers copy copywriters coverage create creative develop Don Fry editing editor effective electronic electronic news gathering elements employees errors event example feature story five Ws focus grammar graphics headline ideas identify important independent clause interview inverted pyramid inverted pyramid format issue journalists Ken Keller lead lead-in magazines mass media media writing medium messages newscast newsmaker newspaper newsroom newswriting organization paragraph percent person police Poynter Institute programs promotions public relations practitioners questions quotations radio station readers release reporter Reprinted with permission says Schankman script sentence shot sound bite spelling sumers target audience television and cable television station tell tion topic understand University of Florida visual voice-wrap words writing style written