The Sushi Economy: Globalization and the Making of a Modern Delicacy

Front Cover
Penguin, 2007 - Business & Economics - 323 pages
22 Reviews
From the sea to your plate, the first international tour of sushi’s journey in the global marketplace

One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toroare among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how has one of the world’s most popular foods gone from being practically unknown in the U.S. to being served in towns all across America, and in such a short span of time? Sushi aficionados and newcomers alike will be surprised to learn the true history, intricate business, and international allure behind this fascinating food.

A riveting combination of culinary biography, behind-the-scenes restaurant detail, and a unique exploration of globalization’s dynamics, journalist Sasha Issenberg traces sushi’s journey from Japanese street snack to global delicacy. THE SUSHI ECONOMYtakes you through the stalls of Tokyo’s massive Tsukiji market, where the auctioneers sell millions of dollars of fish each day, and to the birthplace of modern sushi--in Canada. He then follows sushi’s evolution in America, exploring how it became LA’s favorite food. You’re taken behind the sushi bar with the chef Nobu Matsuhisa, whose distinctive travels helped to define the flavors of global sushi cuisine, and with a unique sushi chef blazing a path in Texas. Issenberg also delves into the complex economics of the fish trade, following the ups and downs of the hunt for bluefin off New England, the tuna cowboys on the southern coast of Australia who invented the art of tuna ranching, and uncovering the mysterious underworld of pirates, smugglers, and the tuna black market.

Few businesses reveal the complex dynamics of globalization as acutely as the tuna’s journey from the sea to the sushi bar. After traversing the pages of THE SUSHI ECONOMY, you’ll never see the food on your plate — or the world around you — quite the same way again.
  

What people are saying - Write a review

User ratings

5 stars
3
4 stars
7
3 stars
11
2 stars
1
1 star
0

Review: The Sushi Economy: Globalization and the Making of a Modern Delicacy

User Review  - Leonardo Etcheto - Goodreads

Lot of cool factoids, interesting settings, unusual characters. The book could have used some editing however, my most common complaint for non-fiction now days. If it was 1/3 the lenght would have ... Read full review

Review: The Sushi Economy: Globalization and the Making of a Modern Delicacy

User Review  - Alexandra - Goodreads

An interesting look at the economics of the fish trade (and, yes, I realize that sounds like the most boring thing in the world, but, seriously, it's really interesting). Economics is one of those ... Read full review

Contents

Prince Edward Island Canada
1
Tsukiji
15
Three
21
The Hub
31
Four
40
FastFood Metropolis
47
Five
79
New Style
107
Nine
195
The Raw and the Crooked
225
The Future Economy
232
Port of Call
253
Epilogue
269
Acknowledgments
283
Notes
291
Bibliography
301

Lone Star
131
Eight
165

Common terms and phrases

About the author (2007)

Sasha Issenberg has written for Slate, The Washington Monthly, Inc., Philadelphia, and George, where he served as a contributing editor.

Bibliographic information