Guerrilla Marketing For Dummies (Google eBook)

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John Wiley & Sons, Nov 24, 2008 - Business & Economics - 384 pages
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Want to reach consumers in innovative ways? Guerilla MarketingFor Dummies is packed with guerilla tactics and trade secretsfor marketing your products or services like never before. Fromre-imagining existing marketing platforms to mastering trailblazingmethods, youíll create a cost-effective game plan for gettingyour customersí attention and keeping it!

This savvy, hands-on guide explains what guerilla marketing is,who does it, and why. Youíll learn how it can take your brandto new heights as you start thinking like a guerilla,brainstorming, collaborating, and refining ideas for an exciting,non-traditional marketing program. The real fun starts when youbuild a winning team and take your message to the streets,executing attention-grabbing publicity stunts and creatingunforgettable events. Youíll find out when it pays to workwith the big-gun guerilla-marketing firms and how to launch yourown low-cost campaign. Discover how to:

  • Reach customers wherever they are
  • Develop a cohesive guerilla-marketing campaign
  • Capitalize on the hottest trends
  • Cut through the constant marketing clutter
  • Make products and brands stand out
  • Use buzz, viral, grassroots, and experiential marketing
  • Write a great press release
  • Create opportunities for partnership and tie-ins
  • Find budget-friendly ways to go guerilla
  • Build a powerful online presence
  • Work with existing contacts, publicists, and the press

You can enter the guerilla jungle and emerge with thelionís share of the sales! Let Guerilla Marketing ForDummies show you how.


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Part I Its a Jungle out There Be a Guerrilla
Part II Marketing at Street Level
Part III Opportunities All around You Nontraditional Media
Part IV Driving It Home From the Street to Your Site
Part V If a Tree Falls in the Woods The Power of the Press
Part VI You Scratch My Back
Part VII The Part of Tens

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About the author (2008)

Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.

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