Guerrilla Marketing For Dummies (Google eBook)
John Wiley & Sons, Nov 24, 2008 - Business & Economics - 384 pages
Want to reach consumers in innovative ways? Guerilla MarketingFor Dummies is packed with guerilla tactics and trade secretsfor marketing your products or services like never before. Fromre-imagining existing marketing platforms to mastering trailblazingmethods, you’ll create a cost-effective game plan for gettingyour customers’ attention and keeping it!
This savvy, hands-on guide explains what guerilla marketing is,who does it, and why. You’ll learn how it can take your brandto new heights as you start thinking like a guerilla,brainstorming, collaborating, and refining ideas for an exciting,non-traditional marketing program. The real fun starts when youbuild a winning team and take your message to the streets,executing attention-grabbing publicity stunts and creatingunforgettable events. You’ll find out when it pays to workwith the big-gun guerilla-marketing firms and how to launch yourown low-cost campaign. Discover how to:
You can enter the guerilla jungle and emerge with thelion’s share of the sales! Let Guerilla Marketing ForDummies show you how.
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Part I Its a Jungle out There Be a Guerrilla
Part II Marketing at Street Level
Part III Opportunities All around You Nontraditional Media
Part IV Driving It Home From the Street to Your Site