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05 confidence level abled person active fair Activity Factor attitudes toward disabled attitudes toward Mentally attitudinal differences axis represents clean strong concept Disabled congruity principle control situation disabled confederate Disabled People significantly disabled person dissonance dull bad elicit attitudes Evaluative Scores experiment experimental and control Experimental Group Model experimental hypothesis experimental situation rated factors of meaning female subjects heavy hot judge disabled Male Subjects MASTER OF SCIENCE Mean Factor Scores mean scores measurement of attitudes measuring instrument Mentally I11 models of meaning null hypotheses Osgood Osgood et al perception person is present place your check-mark potency and activity rated Disabled rated Mentally Ill rated the concept real-life situation Rosenberg & Hovland sampling distributions scale measure Semantic Differential semantic space series of concepts six concepts slow dirty subject's attitude subjects also rated Suci Table Tannenbaum three dimensional models three factors titudes unfair light University of Wisconsin valuable thick