PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers.
In her new book PrimeTime Women™, Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market.
* An inside look at what makes PrimeTime Women™ tick
* Never-before published research, developed in partnership with agency powerhouse DDB
* Strategic thinking, planning, and tips from marketers who have successfully targeted PrimeTime Women™
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Marti Barletta follows up her earlier book “Marketing to Women” with an in-depth analysis and prescriptive approach to selling to the largest, most powerful market segment in the US: 50- to 70-year-old “PrimeTime Women.” Far from being an economically dormant audience of middle-aged or senior citizens, PrimeTime Women have come of age. They have money and the “moxie to spend it.” Barletta analyzes how the life-stage changes women undergo in midlife affect the ways you should market to them. She offers a generous toolbox of strategies and techniques to help you reach this audience through its “social values, life/time factors, decision styles and communication keys.” Her case studies illustrate how two companies integrate these sales principles with amazing results. Barletta often winks at her readers with wry parenthetical humor, and she sprinkles the conversation with lively consumer quotes. getAbstract highly recommends this worthy resource to marketers aiming for the hearts, minds and wallets of PrimeTime Women.
More about this book:
Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman
Mary Brown,Carol Orsborn
Limited preview - 2006
The Power of the PrimeTime Purse
The Mature Market Moves into Midlife Boomers Move into PrimeTime
Its the Money Honey
Just the Facts Maam
The Power of the PrimeTime Purse
Whats on Her Mind Freedom Friendships and Fulfillment
Home Is Where the Heartand the MoneyIs
The Field Guide for Marketing to PrimeTime Women
The GenderTrends Marketing Model Applied to PrimeTime Women
The Differences between Men and Women
A Different Path
Weathering the Whirlwind
Happier Than When They Were Younger? The Gifts of Midlife
Leaving a Legacy
Portrait of PrimeTime Women
PrimeTime Mental and Physical Changes
The Good News
The Differences and Similarities between Mens and Womens Brains
Whats With This Body?
The Body Infrastructure
Keeping Up Appearances
A Little Help Here and There
PrimeTime LifeStage Changes
Empty Nest Becomes the Next Quest
PrimeTime WomenHow Much Do They Care?
GrandparentingAint Life Grand?
The New Retirement
Why Not Retire?
Tailoring Your Marketing to PrimeTime Women How to Win the Hearts Minds and Business of Boomer Big Spenders
The GenderTrends Compass
Public RelationsProduct Publicity
Sponsorships and Alliances
In Depth and Integrated Case StudiesBest Practices in Marketing to PrimeTime Women
Curves Gets PrimeTime Womens Marketing in Shape
MassMutual Helps PrimeTime Women Secure Their Futures
Notes to the CEO
PrimeTime WomenThe Executive Summary
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