Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Front Cover
Wiley, Nov 13, 2009 - Business & Economics - 208 pages
8 Reviews
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

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Review: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

User Review  - Matt - Goodreads

Excellent book! I've read it through once and am working through it again referentially. I generally try to offer some constructive criticism when I write reviews, but I don't have much to say—I have learned a lot from it! Read full review

Review: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

User Review  - Tana Schiewer - Goodreads

This is an absolutely fantastic guide to building your communications strategy. At first, I was turned off by the name "Brandraising," as it immediately made me think of smarmy marketing schemes. But ... Read full review

About the author (2009)

Sarah Durham is the principal of Big Duck, a firm she founded in 1994 that works exclusively with nonprofits to help them raise money and increase their visibility through smart communications. Clients include the Robin Hood Foundation, United Way of New York City, American Jewish World Service, Women's Sports Foundation, Partnership for a Drug-Free America and other regional and national nonprofits. She frequently writes and contributes to articles in nonprofit trade publications. She is a volunteer trainer for the Support Center for Nonprofit Management and a frequent presenter at Association of Fundraising Professionals (AFP) and other nonprofit industry conferences.

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