Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
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Review: Brandraising: How Nonprofits Raise Visibility and Money Through Smart CommunicationsUser Review - Matt - Goodreads
Excellent book! I've read it through once and am working through it again referentially. I generally try to offer some constructive criticism when I write reviews, but I don't have much to say—I have learned a lot from it! Read full review
Review: Brandraising: How Nonprofits Raise Visibility and Money Through Smart CommunicationsUser Review - Tana Schiewer - Goodreads
This is an absolutely fantastic guide to building your communications strategy. At first, I was turned off by the name "Brandraising," as it immediately made me think of smarmy marketing schemes. But ... Read full review