Everyday Fashions, 1909-1920, as Pictured in Sears Catalogs

Front Cover
JoAnne Olian
Courier Dover Publications, 1995 - Antiques & Collectibles - 138 pages
5 Reviews
In the early decades of the 20th century, a remarkable phenomenon was revolutionizing American life. Mail-order catalogs, distributed by such firms as Sears, Roebuck and Company, were becoming familiar purveyors of merchandise ranging from stylish fashions for men, women and children to useful products and decorative accessories for the home.

An authentic record of what Americans were wearing during a decade of tremendous change, this vintage fashion parade will appeal not only to nostalgia lovers and Americana enthusiasts, but collectors, designers and fashion historians.

  

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Review: Everyday Fashions, 1909-1920, As Pictured in Sears Catalogs

User Review  - Pancha - Goodreads

This is perfect, exactly what I wanted for reference! It is full of images from catalogs, mostly or maybe all Sears. It includes full body illustrations, hairstyles, shoes, some accessories, some kids and men, and many of the styles also include small illos of back views. Read full review

Review: Everyday Fashions, 1909-1920, As Pictured in Sears Catalogs

User Review  - Lise - Goodreads

Not only full to the brim with gorgeous illustrations from the catalogues, but also great for ideas and references. Absolutely love it! Read full review

Selected pages

Contents

Section 1
7
Section 2
29
Section 3
39
Section 4
52
Section 5
74
Section 6
75
Section 7
84
Section 8
91
Section 9
101
Section 10
102
Section 11
115
Section 12
117
Section 13
137
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