The Elgar Companion to Consumer Research and Economic Psychology

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Peter E. Earl, Simon Kemp
Edward Elgar, 1999 - Business & Economics - 649 pages
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'. . . a generous selection of essays that many will find useful to refresh a faded memory, to grasp an overview of an unfamiliar subject, or to clarify misunderstood or confusing issues. Earl and Kemp have relied on the expertise of a wide selection of scholars to compile a timely and useful resource that can best be described as a short encyclopedia. . . . a readable, authoritative, and diverse research tool. The index is comprehensive and useful. The articles are clearly written. Each is referenced with a set of essential sources for further study. Marketing needs such resources for students and scholars alike. The Elgar Companion can be a good starting point for a student (or professor) who could start learning about a new topic by consulting one of these articles.' Ronald E. Goldsmith, Journal of the Academy of Marketing Science '. . . this volume contains a massive collection of information on human behaviour related to business and economics. Contributions by 115 scholars and researchers ensure expert knowledge in each specific field. Sufficient space, at least several pages, is accorded each entry in order to provide adequate explanation and background . . . Essentially quantitative topics are treated without reliance on mathematics, yet understanding is provided authoritatively and with sufficient rigor. Bibliographies following each entry serve as springboards for further investigation . . . Comprehensive index. Recommended for upper-division undergraduate through professional collections.' W.C. Struning, Choice 'This fine scholarly reference work analyses and surveys consumer research and economic psychology. . . . The editors . . . have assembled an impressive, international group of more than 110 scholar/researcher contributions. . . . Some of the especially interesting and varied topics covered in this work are brand loyalty, gambling, culture shock, shoplifting, tax evasion, children's savings, vanity, the psychology of poverty, and the history of economic psychology. All entries are signed and include bibliographies. An extensive index readily locates related topics not found in the alphabetic list of topics. Several well-done tables and figures are also provided.' Edward Erazo, American Reference Books Annual 'Its primary audience is for undergraduate and postgraduate students. . . . It is also useful for any economist, even those of a strictly mainstream bent, to read short clear summaries on their core topics written from another perspective.' Samuel Cameron, The Economic Journal This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines. The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.

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