Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and what it Means for Consumers, Creators and Culture

Front Cover
Nicholas Brealey Publishing, 2007 - Business & Economics - 250 pages
2 Reviews
Discovery is the big challenge in today's world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They can't be herded toward the 'Next Big Thing, ' but they'll happily pay attention if they hear some 'buzz' about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock 'n' roll ethos that defies tradition and resists definition. Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture and technology of media are influenced by personalization and portable electronic devices.
  

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LibraryThing Review

User Review  - shanerichmond - LibraryThing

This is Jennings’ first book and his style is a little rough, making this perhaps more suitable for business or academic readers. That said, anyone with a curiosity about the subject will find plenty in here to capture their imagination. Read full review

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This excellent review of how we find music, and who is finding the new stuff paints a very clear picture of the shift in music paradigms in the age of the internet. No longer is recorded music a scarcity where the consumer takes what they can get, rather attention is a scarcity, and we have to select carefully from the wide range of available music if we are to pay due attention to music.
Jennings introduces categories of music listeners and a wide range of modes of finding, and provides concrete examples of how they apply in our world. This book is a must-read for anyone who loves music or is interested in information seeking.
 

Contents

The challenges of the fan economy
2
Net blogs and rock n roll
4
How to read this book
6
THE SCENT OF DISCOVERY
8
USE A LITTLE TLC
10
Jennings law
12
Trying out Links Community
14
Freerange foragers
22
Keeping your eyes peeled
128
Just browsing
130
BUZZ BUILDING
136
Blowing in the wind
138
Spreading the seed
140
Spreading the word
146
Propagating the virus
150
Going for the slow burn
154

THE FAN ECONOMY
24
THE VIBERATERS
26
Project Phoenix
28
Alternative approaches to music discovery
32
FANS AS CREATORS
42
A pyramid of influence
44
Originators and Synthesizers join forces
48
Communities of practice
52
Playlists and personality
54
WISE AND FOOLISH CROWDS
60
How flocking creates hits
64
Separating out the cream
66
Niches and their role as filters
70
The classical niche of niches
74
TAPPING THE EXPERTS
78
WHO KNOWS?
80
Imagine no professionals
84
The limitations of bottomup
88
With so many gates who needs keepers?
92
Rediscovering lost classics
96
CRACKING THE CODE OF CONTENT
102
Music Genome
104
The genetics of classical music and video
110
The ambient soundtrack of modern living
112
Programming your entertainment
116
TECHNOLOGY AND TECHNIQUE
122
THE NEW SEEKERS
124
Nextgeneration search
126
ACCELERATING DIGITAL DISCOVERY
156
build on the power of the network
160
variety is the spice of life
164
attitude and aptitude
166
Casting the net wider
170
SCENARIOS FOR THE FUTURE
176
FUTURE CONSUMERS SHARING EXPERIENCES
178
Dynamic collections
180
Tracking down music for casual hobbies
184
Creating and curating the archive
188
Our data our rewards
190
FUTURE MEDIA DESIGNING FOR DISCOVERY
196
Ask the audience
198
courting rituals
202
the fault line between creators and intermediaries
204
Policing social networks
206
Charting the celestial jukebox
208
Spotting and nurturing emerging trends
210
FUTURE CULTURE WHO KNOWS WHOS NEXT?
214
Search Inside the Music
216
Shake it up
218
Entertaining ourselves to death
220
Its up to us
224
Acknowledgments
230
Notes
232
Index
242
Copyright

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About the author (2007)

David Jennings runs his own media consultancy DJ Alchemi Ltd and is a Chartered Psychologist who consults on how people learn and collaborate online. He has also co-founded broadband and training technology start-ups and is a Life Fellow of the Royal Society of Arts. Alongside work for corporate clients in telecoms, software, education and arts sectors, he has written on digital media and the fan economy for the music business magazine Five Eight and The Spectator. He maintains several blogs-including www.netblogsrocknroll.com-and, as a music fan, has published in fanzines and on a dedicated wiki site. He lives in London. To read David Jennings' blog, go to www.netblogsrocknroll.com.

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