books.google.com - In Semiotic Investigations, Alec McHoul develops a theory of meaning that he calls "effective semiotics"--a theory that investigates "the ways in which signs have meaning by virtue of their actual uses." As McHoul notes, "these uses take place in a number of 'media,' the most important of which is the...http://books.google.com/books/about/Semiotic_Investigations.html?id=YEOzTN7L8goC&utm_source=gb-gplus-shareSemiotic Investigations
