Global marketing for the digital age

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McGraw Hill, Feb 1, 2000 - Business & Economics - 270 pages
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Packed with innovative ideas, unique research, and entertaining examples, this pathbreaking book is an essential source for business owners, corporate executives, and marketing professionals. Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Includes an analysis and rating of the top 50 trading nations.

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Contents

YOUR GLOBAL ODYSSEY
3
SECTION THREE
11
STRATEGIC DIGITAL MARKETING
13
Copyright

20 other sections not shown

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About the author (2000)

Bishop is president of Bishop Information Group, Inc., which consults with companies around the world.

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