Global marketing for the digital age
Packed with innovative ideas, unique research, and entertaining examples, this pathbreaking book is an essential source for business owners, corporate executives, and marketing professionals. Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Includes an analysis and rating of the top 50 trading nations.
8 pages matching PUSH technology in this book
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YOUR GLOBAL ODYSSEY
STRATEGIC DIGITAL MARKETING
20 other sections not shown
America Online Bureaucratic Index Digital Capabilities Online Resources CD-ROM CompuServe countries customers and prospects develop Digital & Online digital age digital and online Digital Capabilities Online digital economy digital mar Digital Marketing Index digital marketing program digital technology Domain Hosts e-mail Economic Environment Purchasing Economic Growth Economic Economic Stability Trading Environment Political Conditions Environment Purchasing Power Environment Telco Infrastructure Exports Expression Bureaucratic Index Freedom of Expression global digital marketing Growth Economic Stability Host per Host in-line skating Infrastructure Digital Capabilities Level Political Environment Luxembourg Online Environment Telco Online Resources Index online technology Person/Host PointCast Network Political Conditions Freedom Political Environment Political Population Population Population Power Economic Growth products and services promotional Purchasing Power Economic PUSH technology Resources Index Rating South Korea Stability Trading Level strategic Telco Infrastructure Digital telecommunications telephone Trading Level Political Wide Web Gateways World Wide Web