George Lois on His Creation of the Big Idea

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Perseus Distribution Services, 2008 - Art - 240 pages
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Advertising's most famous art director & avant-garde mover of the culture discovers, and reveals, the influences on his unforgettable concepts in this archaeological dig into his oeuvre. Lois traces more than 100 of his "Big Ideas" back to their origins in this visual tour de force.--From publisher description.

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Review: George Lois: The Big Idea

User Review  - Tim Atkinson - Goodreads

George Lois is so full of himself. It's really kind of hard to get past. Read full review

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About the author (2008)

George Lois, a native New Yorker, joined Doyle Dane Bernbach as an art director in 1958 and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.

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