George Lois on His Creation of the Big Idea
Advertising's most famous art director & avant-garde mover of the culture discovers, and reveals, the influences on his unforgettable concepts in this archaeological dig into his oeuvre. Lois traces more than 100 of his "Big Ideas" back to their origins in this visual tour de force.--From publisher description.
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advertising agency Airlines Allerest American Andy Warhol Art Directors Club artist Award became Big ldea Bill Bernbach Bill Golden Brothers called campaign career Carl Fischer CBS Television celebrity century cliche Courtesy George Lois created depicting DiMaggio Doyle Dane Bernbach drawing Dylan epiphany eyes famous film Four Seasons George Lois creator giant graphic Greece Greek Hall of Fame Haralampos Harold Hayes Harvey Probber Herb Lubalin High School inspired Joe DiMaggio John Jokerman legendary logo look Lou Dorfsman Luke Lois masks Maypo movie Muhammad Music & Art National Nauga Oh Jokerman Oh Oh painting Papert Koenig Lois Paul Rand Pauline Trigere Photograph by Luke photographer Carl Fischer Picasso Portrait poster Pratt president restaurant ROAD TO MOROCCO Rosemary Rubin Carter Saint Sebastian School of Music Senator shot showed Slomin's star symbol Tommy Hilfiger visual Wolfschmidt words Xerox York young