Prioritizing Web UsabilityIn 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more! |
Contents
| 1976 | |
| 1990 | |
The Web User Experience | |
Search Dominance | |
Improvements | |
Information Foraging | |
Revisiting Early Web Usability Findings | |
The Curse of Maximization | |
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Common terms and phrases
advertising American Heart Association audience Back button Bath & Body better bottom brand browser window CENDANT clickability Contact customers design elements e-commerce example font graphics Home homepage homocysteine Honda HP Color LaserJet images important improve Info InFocus information architecture interaction Internet intranets Jakob Nielsen keyword labels LaserJet look menu multimedia navigation Nestlé offer options people’s percent peripheral artery disease pop-up Quad/Graphics queries relevant scan screen shot scroll scrollbars Search box Search Engine Optimization search engines SERP site’s skulls Social Security tasks there’s usability guidelines usability problems user experience user interface user testing visual Web usability words