The Media of Mass Communication
In this new Updated Online Edition , John Vivian provides a thoroughly updated, cost-effective, alternate version of his best-selling text and takes "using the media to teach the media" to a new, exciting level with an extensive PIN-coded web site.
Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously from students and instructors alike for its ability to make learning interesting and for its use of the media to teach the media. This Updated Online Edition does all that and more.
Retaining the features that make this text so popular from the lively, student-friendly writing style to the magazine-style layout and design to the outstanding discussion of the industries, issues, trends, and history of the mass media the Updated Online Edition boasts significant updates, a new, black and white format, and an extensive PIN-coded web site all at a lower price than the full-color fifth edition version and most other books available in the market today. The printed book is the core content, while the web site provides the energy and excitement of the media themselves.
Vivian provides up-to-date coverage of media industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media today. This Updated Online Edition retains the emphasis on the current challenges facing media while building on its extensive coverage of media effects and culture.
For instructors who like the full-color design and format, the Fifth Edition of the book remains available, and the Sixth Edition will be available in the summer of 2001.
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Print Media 5 Electronic Media
Book Publishers 45
Economic Foundation 11 Economic Imperative
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