The mass media election: how Americans choose their president
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TOPICS AND EVIDENCE
PRESS COVERAGE OF THE CAMPAIGN
REPORTING THE ISSUES
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60 percent agenda analysis appear attention audience bandwagon effects beta coefficients campaign issues candidate's candidates Carl Leubsdorf chances Chapter choice citizens clear-cut issues contests convention David Barber delegates Democratic dominated early primaries Eastern Europe election coverage Election Interest election's electorate emphasis Erie example favorable Ford's gain Gerald Ford high interest voters impressions increased indicate influence interviews issue awareness Jackson Jerry Brown Jimmy Carter journalists Lazarsfeld and Berelson leadership less low interest voters major mass media media's impact messages Newscast Exposure Newspaper Exposure newspaper reading Newsweek objective journalism October opinion partisanship party party's Paul Lazarsfeld people's political polls preferred President presidential campaign presidential debates primary election race readers Reagan recalled received Relationship reported Republican result significant stylistic substance Table television's today's Udall V. O. Key variable viewers vote York