The She Spot: Why Women Are the Market for Changing the World and How to Reach Them

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ReadHowYouWant.com, 2009 - Business & Economics - 378 pages
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The really cool thing about this book is that Lisa and Lisa are showing us a way that we just might be able to save the planet. By marshalling the forces of loyalty, connectedness, empathy, and the desire to make our purchase dollars count for something good, we just might be able to persuade business to increase investments in cleaning up the mess we've created for future generations. To me, that is the most important message of this book, as well as my own. As my late friend Anita Roddick used to say: "Anyone who thinks they are too small to make a difference has never been in bed with a mosquito." - with both nature and ourselves. I am honored and humbled to introduce this superb and inspiring book, and am grateful to the authors for their hopeful contribution. ---- Gary Hirshberg Londonderry, NH.
  

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Contents

More Praise for The She Spot
i
Preface
xv
A WomenCentered Marketing Revolution xxxii Part I Understanding the She Spot
3
Care
63
Connect
98
Cultivate
122
Control
156
Where to Reach Women
179
Segmenting the Womens Market
201
The NotSoSecret Secret to Changing the World 237 Resources
253
Notes
259
Acknowledgments
278
About BerrettKoehler Publishers
284
Copyright

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About the author (2009)

Lisa Chen was born in Taipei, Taiwan. She earned a BA from the University of California, Berkeley and an MFA from the Unversity of Iowa. She lives in New York and works as a media consultant for progressive organizations.

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