The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink

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Kaplan Pub., Sep 4, 2007 - Business & Economics - 189 pages
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Walk into a liquor store today and youíll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out whatís now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.

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About the author (2007)

For over five years, Noah Rothbaum wrote forSmartMoneyThe Wall Street Journal Magazine. He has also written about spirits forMoney,Forbes.com, the academic food journalGastronomicaand the trade publicationsBeverage MediaandBeverage Dynamics. His work has also appeared in theNew York Times, The Wall Street Journal, Food & Wine, Food Arts, O, The Oprah Magazine, Esquire, Details, Fortune Small BusinessandLife.

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