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Abstract Admap Advertising Research analysis application approach areas assess attitudes attitudinal attribute characteristics cluster sample concept Conference March 1979 consumer behaviour Consumer Research Volume consumerist consumption convergent validity decision dimensions discussed effects estimates European Research Volume evaluation examined experience factors February groups hall-tests hypotheses implications journal of Consumer journal of Marketing journal ofAdvertising Research journal ofMarketing Research linear programming Market Research Society methods Number ofAdvertising Research Volume ofMarketing Research Volume Opinion Quarterly Volume organisation Partenen perceptions Perceptual mapping predictive preference presented problem procedure programme psychographic Psychology Public Opinion Quarterly qualitative research Quarterly Volume 43 questionnaire radio relationship reliability reported Research Society Conference Research Society Volume Research Volume 19 Research Volume XVI response rates role sample scale segment social marketing Society Conference March specific stimuli structural equation models structure subliminal stimulation suggested techniques theory TV commercials users utility function validity variables