The Marketing Customer Interface, 2001-2002

Front Cover
Butterworth-Heinemann, 2001 - Business & Economics - 388 pages
0 Reviews
'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate.

Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.

The new edition of this text contains:
a firmly international perspective
new material to cover e-marketing issues
new and up to date examples and case studies to illustrate the theory
additional text references and website references
preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers

Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.


completely revised and updated to fit in with CIM Marketing Customer Interface syllabus
officially endorsed by the CIM
approved by the CIM Chief Examiner

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Market segmentation classifying customers
19
The individual the group and the organization as customer
51
Modelling customer behaviour attitudes and dynamics
78
Copyright

12 other sections not shown

Common terms and phrases

About the author (2001)

Craig Simmons is a Director of Best Foot Forward, a leading UK environmental consultancy.

Bibliographic information