Theories of mass communication
This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.
43 pages matching advertising in this book
Results 1-3 of 43
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Dynamics of Mass Communication: Media in the Digital Age
Joseph R. Dominick
No preview available - 2010
Stages in the Development of Human
The Emergence of the Mass Press
The Development of Motion Pictures
11 other sections not shown
Other editions - View all
advertising American analysis assumptions attitudes audience basic became become behavior beliefs broadcast cable cable television camera obscura century Chapter Charles Horton Cooley cognitive communica complex concept concerning conflict contemporary culture dependency relations dependency theory early economic effects evolutionary example factors film formulations goals groups household human idea important increasing individual industry interaction interpersonal issues kinds knowledge language learning magic bullet theory major mass communication mass media meanings media content media dependency media system dependency medium messages modeling theory motion picture munication nature newspaper paradigm particular patterns personal computer perspective persuasion Plato play political principles problem produced psychological radio reality relationship role selective influence shape significant social learning theory social order social organization social system society sociology specific strategy structural functional symbolic television theoretical tion understanding videotex York