Theories of mass communication

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Longman, 1989 - Language Arts & Disciplines - 368 pages
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This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

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Contents

Stages in the Development of Human
3
The Emergence of the Mass Press
46
The Development of Motion Pictures
62
Copyright

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About the author (1989)

Melvin L. DeFleur is currently Professor of Mass Communication in the College of Communication at Boston University, where in 1994, he assumed the duties of Director of the School of Mass Communication and Public Relations, a post he occupied for three years. Previously, he held the John Ben Snow Endowed Chair in mass communication at Syracuse University. He has served on the faculties of six universities, three times a departmental chairman and once as a graduate dean for research. Twice, he was a Fulbright Professor to Argentina. He has been responsible for the development and administration of several Ph.D. programs. His scholarly interests focus on human communication. His research interests and publications include theories of the fundamental nature and consequences of mass communication in contemporary society. He has received grants from the National Science Foundation and other federal and private agencies, plus numerous honors and awards. His publications include a long list of articles and more than a dozen books, a number of which have been translated into various languages. He has received numerous awards and recognition for his scholarly work. He holds a BA from St. Louis University, plus an MS and PhD from the University of Washington.

Sandra J. Ball-Rokeach (Ph.D., University of Washington) is Sandra J. Ball-Rokeach (Ph.D., University of Washington) is a Professor of Communication and Sociology in the Annenberg a Professor of Communication and Sociology in the Annenberg School for Communication and Journalism, at the University oSchool for Communication and Journalism, at the University of Southern California. She is also the Principal Investigatof Southern California. She is also the Principal Investigator of the Metamorphosis Project. Sandra is author or editor or of the Metamorphosis Project. Sandra is author or editor of six books: Violence and the Media (with R. K. Baker), Theof six books: Violence and the Media (with R. K. Baker), Theories of Mass Communication (with M. L. DeFleur), The Great Aries of Mass Communication (with M. L. DeFleur), The Great American Values Test: Influencing Belief and Behavior throughmerican Values Test: Influencing Belief and Behavior through Television (with M. Rokeach & J. W. Grube), Media, Audience Television (with M. Rokeach & J. W. Grube), Media, Audience and Society (with M. G. Cantor), Paradoxes of Youth and Spo and Society (with M. G. Cantor), Paradoxes of Youth and Sport (with M. Gatz and M. Messner), and Technological Visions:rt (with M. Gatz and M. Messner), and Technological Visions: The Hopes and Fears that Shape New Technologies (with M. St The Hopes and Fears that Shape New Technologies (with M. Sturken and D. Thomas). Her published articles appear in such urken and D. Thomas). Her published articles appear in such journals as Communication Research, Journalism Quarterly, Majournals as Communication Research, Journalism Quarterly, Mass Communication and Society, American Sociological Review, ss Communication and Society, American Sociological Review, Public Opinion Quarterly, Journal of Communication, New MediPublic Opinion Quarterly, Journal of Communication, New Media and Society, Social Problems, and The American Psychologisa and Society, Social Problems, and The American Psychologist. She has been co-editor (with C. R. Berger) of Communicatit. She has been co-editor (with C. R. Berger) of Communication Research from 1992 to 1997, a Fulbright scholar at the Heon Research from 1992 to 1997, a Fulbright scholar at the Hebrew University and a Rockefeller Fellow at the Bellagio Stubrew University and a Rockefeller Fellow at the Bellagio Study Center. She currently is a fellow of the Society for the dy Center. She currently is a fellow of the Society for the Psychological Study of Social Issues and the International CPsychological Study of Social Issues and the International Communication Association. She also serves on the advisory boommunication Association. She also serves on the advisory boards of the McCune Foundations, Southern California Public Rards of the McCune Foundations, Southern California Public Radio, and the Research and Learning Group, BBC World Serviceadio, and the Research and Learning Group, BBC World Service Trust. Her service on editorial boards includes the Journal Trust. Her service on editorial boards includes the Journal Communication, Communication Studies, the International Jou Communication, Communication Studies, the International Journal of Communication, the American Journal of Media Psycholrnal of Communication, the American Journal of Media Psychology, and the Chinese Journal of Communication. ogy, and the Chinese Journal of Communication.

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