Super Media: A Cultural Studies ApproachWritten in a clear and engaging style, Super Media introduces and examines the newly emerging cultural studies approach to understanding media. Michael Real begins by providing a critical review of previous traditions of media research and theory -- illustrated with tables and comparative charts -- and re-integrates media study around cultural studies. He argues that issues of personal identity and consciousness, of conflict and bias, of politics and policy, are more effectively articulated and understood through cultural studies. Drawing from both humanities and the social sciences, he centers his analyses in text, meaning, representation, interpretation, conflict, ideology, hegemony and culture. Extensive case stud |
Contents
Preface | 7 |
Structuralist Analysis | 106 |
Structuralist Analysis | 132 |
Copyright | |
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Academy Awards activities aggression Amy Heckerling analysis Angeles anticommunism assassination athletes audience behavior Bill Cosby broadcast Carey celebrity codes Cold War Cold War ideology conflict consciousness Cosby Show countries create critical cultural studies Desperately Seeking Susan direct directors dominant ideology economic effects empirical ethnicity experience expression female characters female-directed films gender genre hegemony Hollywood human interpretation Jack Flash Johnny Dangerously Kennedy assassination major male characters mass communication mass media meaning media event men's films messages Moscow movie myth mythic newspapers North occupations Olympic boycott Olympic Games Olympic media coverage Olympic television Oscars percent play popular culture portrayals present Princess Leia production Reagan reporting ritual role scenes semiotic sense social society Soviet press Soviet Union stereotypes structure Summer Games super media superpower symbolic theory tion traditional UNESCO United viewers women women's films Yentl