The Social Media Bible: Tactics, Tools, and Strategies for Business Success

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John Wiley & Sons, Jun 17, 2009 - Business & Economics - 608 pages
19 Reviews
The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

  • Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
  • Determine which social media tactics you should be using with your customers and employees
  • Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
  • Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
  • Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
  • Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com

  

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Review: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

User Review  - Marc - Goodreads

What I like most about this book is its "girth". I am not kidding! When people ask me how much there is to know about Social Media, I pull out the book and tell them, "this much." As for the contents ... Read full review

Review: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

User Review  - Ewan Henderson - Goodreads

Great read, lots to take in, skimmed some sections, a back and forth book. Read full review

Contents

What Is Social Media?
3
The Social Media Ecosystem
21
Say Hello to Social Networking
43
Everyones a Publisher
69
Its Not Your Fathers EMail
95
The World of Web Pages
117
CONTENTS
125
The Internet Forum
145
PART II
445
Social Networks
449
Publish
473
Photo
493
Audio
509
Video
519
Microblogging
533
Livecasting
539

The Ubiquitous Blog
161
The Wisdom of the Wiki
181
A Picture Is Worth a Thousand Words Photo Sharing
193
Talking About the Podcast Audio Create
207
Got Audio? Audio Sharing
223
Watch Out for Vlogs Video Create
237
Got Video Video Sharing
251
Thumbs Up for Microblogging
263
Live from AnywhereIts Livecasting
287
Virtual WorldsReal Impact
305
Virtual Gaming
325
RSSReally Simple Syndication Made Simple
343
Spotlight on Search Search Engine Optimization
355
Marketing Yourself Search Engine Marketing
373
The Formidable Fourth Screen Mobile
391
Let the Conversation Begin Interpersonal
417
Virtual Worlds
551
Gaming
561
Productivity Applications
571
Aggregators
599
RSS
615
Search
623
Mobile
639
Interpersonal
655
Strategy
671
Your Social Media SWOT Analysis
699
The ACCESS Model
717
Evaluate and Organize Existing Resources
743
Your Implementation Plan
757
BIOGRAPHIES OF OUR EXPERTS
775
INDEX
787
Copyright

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About the author (2009)

Lon Safko is an innovator and professional speaker with more than twenty years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc., and www.LonSafko.com.

David K. Brake is the CEO and founder of Content Connections, a company that uses social media strategies to help clients build economically viable relationships around their content. Visit him at www.DKBrake.com and www.contentconnections.com.

Bibliographic information