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THE THANK YOU ECONOMY

Editorial Review - Kirkus - Jane Doe

Wine Library TV host Vaynerchuk (Crush It!: Why NOW Is the Time to Cash In on Your Passion, 2009, etc.) is convinced that businesses must embrace social media to survive in an age when consumers increasingly expect more from their business interactions.There is no doubting the author's genuine enthusiasm for Web 2.0's use in the corporate world. Vaynerchuk's third book is his attempt to impart the ... Read full review

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According to the French expression, “plus ça change, plus c’est la même chose” (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they’ll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don’t like you, they’ll spread that news just as quickly. Vaynerchuk’s book might not be revolutionary, but it’s a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers – to everyone who expects open, honest and caring relationships in their business dealings.
More about this book:
http://www.getabstract.com/summary/15645/the-thank-you-economy.html
 

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