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According to the French expression, “plus ça change, plus c’est la même chose” (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they’ll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don’t like you, they’ll spread that news just as quickly. Vaynerchuk’s book might not be revolutionary, but it’s a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers – to everyone who expects open, honest and caring relationships in their business dealings.
More about this book:
http://www.getabstract.com/summary/15645/the-thank-you-economy.html
 

Review: The Thank You Economy

User Review  - Randy Ehrler - Goodreads

The Golden Rule: Learn it, Know it, Live it! What follows are some of the thoughts that occurred to me while reading The Thank You Economy by Gary Vaynerchuk The key to success in business: treat ... Read full review

Review: The Thank You Economy

User Review  - Belal Khan - Goodreads

Summary: Care about customers, employees, brand, and instill it in the culture. Embrace the new, unfamiliar and uncertainty. Be first, if not then be early. For every B2B, there is a C. Speak your ... Read full review

Review: The Thank You Economy

User Review  - Farnoosh Brock - Goodreads

Gary V. spells it out for us in Thank You Economy! The power of the human connection. The importance of building valuable relationships. The revolution in ways of interacting in today's awesome ... Read full review

Review: The Thank You Economy

User Review  - Lauri Rottmayer - Goodreads

I hesitated for a long time before reading this book. I loved Gary Vaynerchuk's first book, Crush It!, SO much, I was afraid I'd be disappointed but I was not! This is a great book about how brands ... Read full review

Review: The Thank You Economy

User Review  - Ben Love - Goodreads

Update July 20, 2011: the audiobook of this came out, so I thought I'd give it another try. My suspicion was right – two thirds of this book on Kindle was lost because Gary wasn't telling the story ... Read full review

Review: The Thank You Economy

User Review  - Joseph Abel - Goodreads

I recently purchased the audio book “The Thank You Economy” after hearing Justin & Mary speak about it in their program at WPPI and though this book is narrated by what sounds to be a well caffeinated ... Read full review

Review: The Thank You Economy

User Review  - Byron - Goodreads

Remember Jim Carrey's spiel about the information superhighway from the movie The Cable Guy, about how the Internets could be used to play Mortal Kombat with some young guy in Japan? Gary Vaynerchuk's ... Read full review

Review: The Thank You Economy

User Review  - Matthew Trinetti - Goodreads

Take-Aways & How This Resonates (with quotes from The Thank You Economy) 1. Calling internet-based services like Facebook and Twitter 'Social Media' is misleading. "But what we call social media is ... Read full review

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