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LibraryThing Review

User Review  - pratalife - LibraryThing

Thought-provoking and inspiring vision of a return to humanising business, and looks beyond the trite superficiality of all this social media stuff. "Wall!! What are you good for?" Highly recommend ... Read full review

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According to the French expression, “plus ça change, plus c’est la même chose” (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they’ll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don’t like you, they’ll spread that news just as quickly. Vaynerchuk’s book might not be revolutionary, but it’s a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers – to everyone who expects open, honest and caring relationships in their business dealings.
More about this book:
http://www.getabstract.com/summary/15645/the-thank-you-economy.html
 

Review: The Thank You Economy

User Review  - Farnoosh Brock - Goodreads

Gary V. spells it out for us in Thank You Economy! The power of the human connection. The importance of building valuable relationships. The revolution in ways of interacting in today's awesome ... Read full review

Review: The Thank You Economy

User Review  - Joseph Abel - Goodreads

I recently purchased the audio book “The Thank You Economy” after hearing Justin & Mary speak about it in their program at WPPI and though this book is narrated by what sounds to be a well caffeinated ... Read full review

Review: The Thank You Economy

User Review  - Tyler Crowley - Goodreads

Gary V clearly lays out where things are headed for companies large and small. If you have customers of any kind this is a must read. Companies that embrace the change will flourish and those that don ... Read full review

Review: The Thank You Economy

User Review  - Lucas - Goodreads

This book emphasizes that social media must be a part of your overall marketing strategy. It's not a matter of using Facebook or Twitter to send your message out to the masses in the same way as most ... Read full review

Review: The Thank You Economy

User Review  - Janette Fuller - Goodreads

"The Thank You Economy", by Gary Vaynerchuk, is about caring about your customers. It is as simple as that. How we cultivate our relationships is often the greatest determinant of the type of life we ... Read full review

Review: The Thank You Economy

User Review  - pratalife - BookJetty

Thought-provoking and inspiring vision of a return to humanising business, and looks beyond the trite superficiality of all this social media stuff. "Wall!! What are you good for?" Highly recommend ... Read full review


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