New rules, searching for self-fulfillment in a world turned upside down

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Random House, 1981 - Business & Economics - 278 pages
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Examines the American emphasis on alternataive life-styles, selffulfillment, and new behavioral codes, arguing that changing social trends mean changes in our patterns of producing goods and earning a living

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A Simple Question
The Threat of the Great Reversal
The SelfFulfillment Contradiction

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About the author (1981)

Dan Yankelovich, Chairman and Co-Founder of Public Agenda, is the initiator of the New York Times/Yankelovich Poll and the author of twelve books. A founding president of the Society for the Advancement of Socio-Economics, he is also chairman emeritus of the Educational Testing Service. Yankelovich was Research Professor of Psychology at New York University and Professor of Psychology on the Graduate Faculty at the New School for Social Research.

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