The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

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Dodd, Mead, Jan 1, 1985 - Business & Economics - 353 pages
21 Reviews
Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work

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Make your writing concise. - Goodreads
It's not very well written, but stacked with advice. - Goodreads
Break the writing into short sections 4. - Goodreads
A must-have reference for B2B professionals. - Goodreads

Review: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

User Review  - Juan Israel Ortiz - Goodreads

Very helpful book for sharpening the edges of my copywriting skills. Now I feel more confident when writing pieces for my clients. Thank you Mr. Bly for putting this book together. Read full review

Review: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

User Review  - Boris - Goodreads

Its good. Read full review

Contents

An Introduction to Copywriting
3
The Headline
9
Writing to Communicate
30
Copyright

13 other sections not shown

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About the author (1985)

Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. He has written copy for more than 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.

Bob is the author of more than 70 books and has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. Awards include a Gold Echo from the Direct Marketing Association, two Southstar Awards, the Standard of Excellence Award from the Web Marketing Association, and AWAI's Copywriter of the Year.

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