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active advertising agency American Cancer Society annual appeal average gift basic campaign cause Committee computer letter contribution contributors copy testing copywriter cost Crohn Daily Banner deferred gifts Democratic Democratic National Committee direct mail fund director dollar donor list Dorchester Dorchester County duplicates effective effort evaluate feel foundation friends fund raisers give hospital house list mailings important income increase individual institutions interest John Ziegler key punching large donors list broker list owners mail fund raising mailing list mailing package match code membership million names non-profit operating organization Paul Blanshard person philanthropy planning printed problem produce professional prospect lists prospect mailings prospective donors public relations Ramsey Clark received reply envelope request response solicitation staff successful tape matching volunteers WCEM