Geodemographics, GIS and Neighbourhood Targeting

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John Wiley and Sons, Mar 11, 2005 - Science - 293 pages
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Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.

Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.

  • Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner
  • Supported by private and public sector case studies and vignettes
  • The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning
  • Includes information on the recent UK and US Census products and resulting neighbourhood classifications
  

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Contents

Atlantic City
5
List of Case Study Contributors xi
xi
London to Chicago and Back Again The Origins
29
The Evolution of Geodemographics and the Market Today
53
Geodemographics and GIS
77
targeting a commercial perspective
99
Geodemographic Information Systems and Analysis
109
How Geodemographic Classifications are Built
147
Geodemographics Around the World
185
But Does It Work? Geodemographics in the Dock
207
Geolifestyles
243
There are three Is in geodemographics
273
References
279
Index
289
Copyright

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About the author (2005)

Richard Harris is author of several top-selling Hidden guides including "Hidden Cancun & the Yucatan" & "Hidden Colorado". He lives in Santa Fe, NM.