The Ten Demandments: Rules to Live By in the Age of the Demanding Customer

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McGraw Hill Professional, Aug 14, 2003 - Business & Economics - 270 pages
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"To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against." --Guy Kawasaki, CEO, Garage Technology Ventures

The Ten Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. Customer experience guru Kelly Mooney scrutinizes the total customer experience with strategic insights, anecdotes, and action plans.

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Contents

acknowledgments
introduction 1
The First Demandment earn my trust 13
Copyright

10 other sections not shown

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About the author (2003)

P. Kelly Mooney is a principal in Ten Worldwide and president and chief experience officer of its award-winning interactive marketing firm, Ten/Resource.

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