Cause Marketing For DummiesCreate a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.
Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing. |
Contents
Introduction | 1 |
Promoting Your Cause Marketing Plan 79 | 3 |
Getting Started with Cause Marketing 7 | 9 |
Getting Started with Cause Marketing 7 | 16 |
Launching a Successful Cause Marketing Program | 25 |
What a Beautiful Couple You Make | 51 |
Getting to Know What Cause Marketing Is All About 9 Chapter 2 Launching a Successful Cause Marketing Program 25 Chapter 3 What a Beautiful ... | 69 |
Promoting Your Cause Marketing Plan | 79 |
Working with Purchase or ActionTriggered Donation Programs | 137 |
Taking Your Cause Marketing | 151 |
Taking Your Cause Marketing Program Online 151 Chapter 10 The Next Frontier LocationBased Cause Marketing | 187 |
Expanding Your Cause Marketing Plan | 207 |
Exploring Other Cause Marketing Resources | 231 |
The Part of Tens | 251 |
The Part of Tens | 254 |
Ten Common Cause Marketing Mistakes to Avoid | 263 |
Selling Cause Marketing Programs | 81 |
Closing the Deal | 99 |
Implementing Your Cause Marketing | 115 |
Implementing Your Cause | 116 |
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Common terms and phrases
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