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APP HDW SPT area cities Attitude Index attitude toward shopping best about shopping best-liked Buying Power CCL WCL MCL children's clothing shoppers combination shopping customers dealers dislike shopping downtown Wisconsin Rapids DRG CCL WCL Effective Buying Income favorable attitude furniture shoppers GRO DRG CCL HDW SPT BJG home items Juneau L. L. Thurstone least-liked feature mail shopping Marathon Marshfield MCL APP HDW Nekoosa Number of Respondents population Port Edwards Portage presented in Table purchase reason for shopping retail area retail facilities retail sales retail store retail trade area retailing strategy river Sales Management Selection and price shopper attitudes shopping elsewhere shopping in downtown shopping in Wisconsin South Wood County SPT BJG FUR Stevens Point store service Survey of Buying Thurstone technique Total town Wisconsin Rapids Type of Merchandise unfavorable walking conditions WCL MCL APP Wisconsin Rapids area Wisconsin Rapids retailers women's clothing Wood County area Wood County residents