The Informed Student Guide to Marketing

Philip J. Kitchen, Tony Proctor

Thomson Learning, 2001 - Business & Economics - 321 pages

Equips students with what they need to know about marketing. This guide comprises an A-Z listing of over 400 entries, including coverage of various conceptual developments in the field. It provides a suitable 'first base' for first year undergraduates or those new to marketing studies.

Bibliographic information

• Title: The Informed Student Guide to Marketing; ITBP Textbooks Series; informed student guides
• Editors: Philip J. Kitchen, Tony Proctor
• Edition: illustrated
• Publisher: Thomson Learning, 2001
• ISBN: 186152546X, 9781861525468
• Length: 321 pages
• Subjects: Business & Economics / Advertising & Promotion; Business & Economics / General; Business & Economics / Marketing / General; Business & Economics / Sales & Selling / General