A Fine Line: How Design Strategies Are Shaping the Future of Business (Google eBook)

Front Cover
John Wiley & Sons, May 27, 2009 - Business & Economics - 256 pages
9 Reviews

praise for a fine line

"A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." —Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com

"At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story." —Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics

"Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business—and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times! A Fine Line is a must-read for designers and business people alike." —Satjiv Chahil, senior vice president, Hewlett-Packard

"A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is a handbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas." —Professor Dr Peter Zec, president, ICSID and founder, red dot awards

  

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Review: A Fine Line: How Design Strategies Are Shaping the Future of Business

User Review  - Dan - Goodreads

Hartmut is probably not into writing books, this book is where he puts his share of experience out into the world that has obviously been awaiting his thoughts on the hot topic of Design Strategy Read full review

Review: A Fine Line: How Design Strategies Are Shaping the Future of Business

User Review  - Drew - Goodreads

Interesting and insightful, but nothing earth-shattering here... unless you are someone with no idea or appreciation of industrial design- in which case this will be a real eye-opener. Read full review

Contents

How Design Strategies are Shaping the Future of Business Chapter 1 designdriven strategy staking a claim in the creative economy
1
How Design Strategies are Shaping the Future of Business Chapter 2 true lies the role of leadership in innovation
13
How Design Strategies are Shaping the Future of Business Chapter 3 designing to win the creative business strategy
31
How Design Strategies are Shaping the Future of Business Chapter 4 minds beat money the innovation process step by step
55
How Design Strategies are Shaping the Future of Business Chapter 5 a business design revolution the greening of planet inc
83
How Design Strategies are Shaping the Future of Business Chapter 6 designdriven strategies for better businessand a better world
111
How Design Strategies are Shaping the Future of Business Chapter 7 the factories
133
How Design Strategies are Shaping the Future of Business epilogue already hereand tomorrow
159
How Design Strategies are Shaping the Future of Business resources
163
How Design Strategies are Shaping the Future of Business index
167
How Design Strategies are Shaping the Future of Business acknowledgments
179
How Design Strategies are Shaping the Future of Business endorsements
181
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About the author (2009)

Hartmut Esslinger is the founder of frog design, inc., a leading global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand aesthetic. His designs are in the Museum of Modern Art and the Whitney Museum in New York. He is also Founding Professor of the Hochschule für Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.

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