Multivariate Data Analysis

Front Cover
Academic Internet Publ., 2006 - Mathematics - 105 pages
3 Reviews
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Review: Multivariate Data Analysis

User Review  - Brijesh Bolar - Goodreads

This book was referred to me by my Professor at MICA for my PGC in Marketing Analyst. It is a very comprehensive book on marketing research and data analysis which has indepth explanation of various ... Read full review

Review: Multivariate Data Analysis

User Review  - Oktora - Goodreads

lovely ^^da book for those who like to see a long string of Xs and Ys and Sigmas :D a nice brain-teasing book indeed. Read full review

About the author (2006)

Rolph Anderson (PhD, University of Florida) is the Royal H. Gibson Sr. Professor of Business and former head of the Department of Marketing at Drexel University. He earned his MBA and BA degrees from Michigan State University. Dr. Anderson's research has been widely published in the major journals in his field. He was the inaugural recipient of the "Excellence in Sales Scholarship" award from the American Marketing Association Sales SIG, and also received the "Excellence in Faculty Research" award from Drexel's LeBow College of Business. He has authored or co-authored several books in the areas of personal selling, sales management, and multivariate data analysis.

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