Grinding It Out: The Making Of McDonald's
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
What people are saying - Write a review
Review: Grinding It Out: The Making of McDonald'sUser Review - André Bueno - Goodreads
Very inspiring read. Enjoyed seeing how it all played out and it begs the question, if this 52 year old man can start over and create an empire- what excuse do we have? (This includes those over 52 too!) Read full review
Review: Grinding It Out: The Making of McDonald'sUser Review - Riddle Lives - Goodreads
Well Profoudly intresting as for my first bussiness auto-biography. A humble man, who worked HARD all his life. Travel, learn, execute and make something BIG. A lot of lessons to learn from. Read full review