Grinding It Out: The Making Of McDonald's

Front Cover
Macmillan, Apr 15, 1992 - Biography & Autobiography - 218 pages
38 Reviews
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
  

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Review: Grinding It Out: The Making of McDonald's

User Review  - André Bueno - Goodreads

Very inspiring read. Enjoyed seeing how it all played out and it begs the question, if this 52 year old man can start over and create an empire- what excuse do we have? (This includes those over 52 too!) Read full review

Review: Grinding It Out: The Making of McDonald's

User Review  - Riddle Lives - Goodreads

Well Profoudly intresting as for my first bussiness auto-biography. A humble man, who worked HARD all his life. Travel, learn, execute and make something BIG. A lot of lessons to learn from. Read full review

Selected pages

Contents

Chapter 1
5
Chapter 2
13
Chapter 3
24
Chapter 4
39
Chapter 5
59
Chapter 6
69
Chapter 7
81
Chapter 8
92
Chapter 10
118
Chapter 11
132
Chapter 12
142
Chapter 13
152
Chapter 14
163
Chapter 15
182
Chapter 16
193
Copyright

Chapter 9
105

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About the author (1992)

Rac Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.