Fruits

Front Cover
Phaidon Press, Jan 6, 2001 - Photography - 304 pages
47 Reviews
Fruits is a collection of Tokyo street fashion portraits from Japan's premier street fanzine of the same name. 'Fruits' was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion -- Vivienne Westwood is a keen favourite -- and home-made ensembles which when combined create a novel, if not hysterical, effect.

This extensive collection of portraits represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, this is the first time these cult images have been published outside Japan. Fruits will delight followers of fashion and youth culture.

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Review: FRUiTS (Fruits #1)

User Review  - Hibido - Goodreads

[Bought for a twoonie at the Anarchist bookshop in East Vancouver] Read full review

Review: FRUiTS (Fruits #1)

User Review  - Rebecca Bugge - Goodreads

Fun and colourful - and quite the contrast to ordinary Japanese fashion (both traditional kimonos, and the modern school uniforms and the suit 'uniforms' worn by all the salary men (and women) of ... Read full review

About the author (2001)

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much acclaimed Fruits magazine which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of the popular fashion magazines Street and Tune.

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