Front Cover
Phaidon Press, Jan 6, 2001 - Photography - 304 pages
43 Reviews
Fruits is a collection of Tokyo street fashion portraits from Japan's premier street fanzine of the same name. Fruits magazine was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion - Vivienne Westwood is a keen favourite - and home-made ensembles that when combined create a novel, if not hysterical, effect. This extensive collection of portraits represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, this is the first time these cult images have been published outside Japan.

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Review: FRUiTS (Fruits #1)

User Review  - Ellen Welsh - Goodreads

A visual treat! So amazing from a fashion and art perspective; the way the people photographed dress and present is inspirational, original and creative. You could look at this book for hours, there ... Read full review

Review: FRUiTS (Fruits #1)

User Review  - Astrid Yrigollen - Goodreads

This is a fun little book that came out a long time ago in magazine form. Japanese fashions are always interesting,colorful and fun and though I am not a young girl, I sometimes like to look at the ... Read full review

About the author (2001)

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much acclaimed Fruits magazine which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of the popular fashion magazines Street and Tune.

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