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The global public relations handbook:

theory, research, and practice
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Routledge, Jan 9, 2009 - Business & Economics - 951 pages
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Editionextends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

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About the author (2009)

The editor, Krishnamurthy Sriramesh is Associate Professor in the School of Communication and Information at Nanyang Technological University, Singapore. He received his Ph.D. at the University of Maryland, College Park, USA, in 1992. He has taught at Purdue University as Assistant Professor, and the University of Florida as Associate Professor (with tenure). He has won two faculty teaching awards, one each at Purdue University and the University of Florida. At the University of Florida he also won the Faculty Teaching Award and the Golden Gator Award for excellence in research. He has presented research papers and been invited to give talks in the United States, Mexico, Germany, Slovenia, Poland, the Philippines, Singapore, Malaysia, Egypt, South Korea, Israel, and India. He serves as the Associate Editor (Asia) for the Journal of Communication Management (UK) and is a member of the editorial board of the Journal of Public Relations Research (USA), the Journal of Marketing and Communication Management (South Africa), and the Journal of Information and Knowledge Management (Singapore). He is also a member of the Advisory Board for the Communication and Public Relations Program of Trisakti International Business School in Jakarta. He has published refereed research articles in Public Relations Review, Journal of Public Relations Research, and Journal of Communication Management. He also has contributed chapters to Excellence in Communication and Public Relations Management, and International Public Relations: A Comparative Analysis, and co-edited the recently released The Global Public Relations Handbook, published by Lawrence Erlbaum Associates Inc.