Communication |
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Page 88
... television dissemination . The money has had to be found either in the private market or from public funds and either market determination or political control or both have been inescapable . Whatever the cause , the near universal form ...
... television dissemination . The money has had to be found either in the private market or from public funds and either market determination or political control or both have been inescapable . Whatever the cause , the near universal form ...
Page 91
... television have altered the balance from verbal / abstract to pictorial / iconic representations and reports of experience . This extension has in itself increased the power of verbal language , since more ' concrete ' visual images can ...
... television have altered the balance from verbal / abstract to pictorial / iconic representations and reports of experience . This extension has in itself increased the power of verbal language , since more ' concrete ' visual images can ...
Page 223
... television , Leicester University Press , 1964 . 41. J. D. Halloran , ed . , The Effects of Television , Panther Books , 1970 . 42. Klapper , op . cit . 43. Berelson and Steiner , op . cit . 44. J. D. Halloran , R. Brown and D. C. ...
... television , Leicester University Press , 1964 . 41. J. D. Halloran , ed . , The Effects of Television , Panther Books , 1970 . 42. Klapper , op . cit . 43. Berelson and Steiner , op . cit . 44. J. D. Halloran , R. Brown and D. C. ...
Contents
Theories of communication | 14 |
Ways of communicating | 56 |
The structure of communication process | 93 |
Copyright | |
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1964 general election activity associated attitudes audience member Banbury basic behaviour cation cerned channels characteristics communica communication channels communication process communication relationship communicative acts concept concerned culture defined degree differentiation diffusion discussion effects elements environment evidence example experience flow formal organisations functional implies individual influence information theory instance institutional intention inter interaction interest interpersonal interpersonal communication interpretation involved kinds language large number mass communication mass media matter McQuail meaning messages model of communication motivation munication norms objects occur orientation paralanguage paralinguistic participants particular patterns person perspective physical political problems process of communication produce reference relevant response role rumour sender and receiver sense shared situation social network social organisation social process social relationships social structure society sociology speech status symbolic symbolic interactionism television tend theory tion variable vertical communication viduals