Visual Intelligence: Perception, Image, and Manipulation in Visual Communication

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SUNY Press, 1997 - Psychology - 425 pages
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Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives.

Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning.

The second section of Visual Intelligence examines the role which various media play in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, and film media manipulate images to create desired emotional effects. Close-ups explore visual subtleties in such areas as digital manipulation, camera attitudes, and contextual framing, as well as the social consequences of "image" as an abstract concept expressed in concrete visual terms. Part III looks critically at the most controversial areas of image persuasiveness today -- advertising, politics, and entertainment.

  

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Contents

IV
15
V
69
VI
107
VII
157
VIII
191
IX
253
X
281
XI
301
XII
333
XIII
339
XIV
389
XV
417
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Page 4 - Television can no longer be considered as a casual part of daily life, as an electronic toy. Research findings have long since destroyed the illusion that television is merely innocuous entertainment.

References to this book

Visual Consumption
Jonathan Schroeder
No preview available - 2002
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About the author (1997)

Ann Marie Seward Barry is Associate Professor of Communication at Boston College. She is the author of The Advertising Portfolio.

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