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$25 million Alaska Sea Grant Atlantic or wild chinook salmon coho salmon Color Texture Appearance Competitive price Consistent Consistent quality Shelf Consistent supply Consistent decision to handle Degree of Substitution Difference Competitive price distributing farmed salmon farmed and wild farmed Atlantic salmon farmed Pacific salmon Farmed Wild firms involved firms not handling fishing or processing following areas Fresh Frozen Halibut handle pen-raised Atlantic handle wild Pacific handling farmed salmon handling pen-raised salmon indicate which species Mark Herrmann million pounds Minimum order Mississippi Norwegian number of firms Number of Requests pen-raised Atlantic salmon percent place a check Prawns price Consistent supply relationships between farmed retailers or restaurants Sea Grant College seafood business Shelf life Taste sockeye salmon specify substitute for farmed substitution relationships Supermarkets supply Consistent quality Taste Color Texture Texture Appearance Delivery University of Idaho Washington State University Weak Strong wild coho Wild No Atlantic wild Pacific salmon wild salmon