While you're reading
This book is about everything that happens while yours"re reading in front of your eyes and inside your head and about what type designers, typographers and graphic designers bring to a page to make it happen. Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in USA Today to being responsible for the look of the highway and metro signs in the Netherlands. For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions. The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.
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Review: While You're ReadingUser Review - Elizabeth - Goodreads
Overall, I would recommend While You're Reading because it has a number of things working for it. The book is written in a conversational tone that pulls you into the material. It also covers a lot if ... Read full review
Review: While You're ReadingUser Review - Goodreads
Straightforward, no-nonsense, rational, rich, fluent. Covers the whole spectrum from minute details of glyphs to big questions such as "Why do typographers freak out over details while other people ...