Marketing planning & strategy: casebook
This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.
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Case One The Gillette Company A
Case Two The Gillette Company B
Case Four Kodak vs Fuji
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advertising annual average bank Bankware beer Beijing brand name camera car navigation systems Carvel Carvel Beijing Cepacol chains chicken CIBC Citroen Coke company's Compaq competition competitors Consumer Credit Corp's corporate cost customers Dansko shoes Demadis digital map distribution distributors Dryel Europe European EXHIBIT Fang Farga Farggi fast-food FedEx Fike film franchises freezer Fuji Gillette Gillette's growth Haagen Dazs ice cream income increase industry instant cameras investment KFC's Kmart Kortec L'Oreal launched Lever Brothers Listerine loan Loblaws Lock Company manufacturing margin market share million NaviKen Nottoway offered operations parlours PepsiCo percent pesetas Peugeot Photo Marketing Association Plantation Plax Playboy Polaroid Polaroid Corporation premium product lines profits promotional PSA Group ptas purchase razor restaurants retail segment sell shaving sold Sony Source Spain SpainSko speech recognition strategy sumers tion Total United users Wal-Mart Wrenware