books.google.com - At some point in its development, every industry can be considered a growth industry, based on the apparent superiority of its product. But in case after case, industries have fallen under the shadow of mismanagement. What usually gets emphasised is selling, not marketing. This is a mistake, because...http://books.google.com/books/about/Marketing_Myopia.html?id=Zn4foOUm3AoC&utm_source=gb-gplus-shareMarketing Myopia
