Rhetoric in Popular Culture

Front Cover
SAGE Publications, May 7, 2010 - Language Arts & Disciplines - 305 pages
3 Reviews
"As we go through life experiencing and enjoying music, clothing, architecture, food, and so forth, we are also participating in rhetorical struggles over what kind of society we will live in and what sort of people we will be. This book will empower you to see those struggles as well, so that you will be able to find the rhetoric in rage metal, the motivations on MTV, and the arguments in RV's."

-From the Introduction

Rhetoric in Popular Culture, Third Edition is the only textbook that joins together two vital scholarly traditions: rhetorical criticism and critical studies. Barry Brummett introduces the reader to techniques of rhetorical criticism specifically designed for the analysis of texts in popular culture. In Part I, students are introduced to rhetoric as a concept, to the history of rhetoric, and to a method for doing rhetorical criticism. In Part 2, sample critical essays/case studies show how the critical methods discussed in Part 1 can be used to study the rhetoric of extended texts at length.

New to the Third Edition:

Applies cutting-edge methodologies: With updated examples from popular culture throughout the text, this book enables students to apply the growing and cutting-edge methodologies of critical studies to the study of rhetoric and to link those new approaches to the rhetorical tradition.

Includes new critical essays: These examine the rhetorical influence of hip hop music, on the film Groundhog Day, and on Internet user groups. Recent work in semiotics and cultural studies is drawn upon to apply critical methods to texts from popular culture (such as print ads, music videos, TV advertisements, and movies and television shows).

Links rhetorical concepts with everyday life: Useful (and fun) questions and mini-assignments are provided throughout the text to help students understand the practical applications and relevance of rhetorical concepts in everyday life.

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LibraryThing Review

User Review  - 06nwingert - LibraryThing

Brummett takes an interesting look at rhetoric. In Rhetoric in Popular Culture, Brummett connects the ancient study of rhetoric, from the time of Aristotle through Burke, to modern popular culture. The book links various rhetorical texts and themes in modern times. Read full review

Review: Rhetoric in Popular Culture

User Review  - William - Goodreads

I'm taking this guy's class right now so I better be nice. Prof. Brummett gives a good rundown on how signs, meaning, and power all fit together. He starts with definitions of signs, artifacts, and ... Read full review

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About the author (2010)

Barry Brummett is the Charles Sapp Centennial Professor in Communication and chair of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978, and taught at Purdue University and the University of Wisconsin before coming to the University of Texas, Austin in 2001. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture, epistemology, homologies relating the troubled physical structures represented in popular culture and troubled social structures, and the theories of Kenneth Burke.

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